Vice President of Marketing

TwinStar Credit Union is seeking a Vice President of Marketing to join our team! This position will oversee the development and execution of a fully integrated marketing strategy for the credit union. The Vice President of Marketing is responsible for managing the credit unions internal and external brand in a way that allows members and employees to understand, feel, and connect to our missions and visions. We are looking for an exceptional, self-starter that will be the voice of mass communication for both internal and external messaging. You will lead a top-notch marketing team to help share our vision and mission across multiple platforms. You will be an essential leader in a culture that invests in people and empowers success! If this sounds like you, please apply for the Vice President of Marketing at TwinStar Credit Union.

Essential Functions and Tasks

• Complies with established State and Federal regulations as they pertain to marketing tasks performed and completes necessary paperwork as required by law.
• Promotes supports and demonstrates our core values, and fulfills TwinStar’s purpose of Investing in People and Empowering Success within daily interactions between employees and members of our community.
• Oversees the growth and development of the TwinStar Community Foundation and engages in relevant community functions to support our ongoing commitment to community development and works to develop innovative community commitment initiatives.
• Utilizes and develops strategic campaigns to ensure the credit unions is achieving its membership growth goals and financial goals.
• Is accountable for producing return on investment analysis of marketing dollars spent.
• Produces and manages an annual marketing operational budget and utilizes a comprehensive understanding of traditional and digital media costs.
• Accountable for Social Media and Digital strategies that best position TwinStar’s brand within our communities, our digital network, and within the organization.
• Leads a marketing team that works with a member first attitude and is committed to efficiency, urgency, and velocity.
• Acts as the credit unions centralized voice during times of mass communication for both internal and external messaging.
• Responsible for managing TwinStar’s brand guidelines through all mediums and touchpoints of the credit union.
• Complies with established State and Federal regulations as they pertain to marketing tasks performed and completes necessary paperwork as required by law.
• Promotes supports and demonstrates our core values, and fulfills TwinStar’s purpose of Investing in People and Empowering Success within daily interactions between employees and members of our community.
• Oversees the growth and development of the TwinStar Community Foundation and engages in relevant community functions to support our ongoing commitment to community development and works to develop innovative community commitment initiatives.
• Utilizes and develops strategic campaigns to ensure the credit unions is achieving its membership growth goals and financial goals.
• Is accountable for producing return on investment analysis of marketing dollars spent.
• Produces and manages an annual marketing operational budget and utilizes a comprehensive understanding of traditional and digital media costs.
• Accountable for Social Media and Digital strategies that best position TwinStar’s brand within our communities, our digital network, and within the organization.
• Leads a marketing team that works with a member first attitude and is committed to efficiency, urgency, and velocity.
• Develops, plans and schedules for the efficient use of materials, resources and employees resulting in outstanding service-delivery.

Education Requirements and Preferences:

Preferred:

• Bachelor degree relevant to the financial industry or five years of relevant experience in an executive capacity

Job Experience Requirements and Preferences:

Required:

• Minimum of seven years of industry experience and five years in progressively more complex management positions.

**Please note a writing sample and portfolio will be requested during interview stages

About Us

You’ve probably heard that credit unions are different than banks, but what is it exactly? The big difference is you credit unions are not-for-profit cooperatives owned by the very people we serve, members just like you. We exist solely to serve our members, not to enrich a small group of stockholders. So decision making is a bit easier at credit unions we’re seeking to return the most value to each member at all times. Credit unions are run by democratically elected and volunteer Board of Directors; it’s democracy in action for the people by the people!

Why Us?

We offer great benefits including medical, dental, vision, a flex spending account FSA, 401k, paid holidays, sick leave, generous vacation accrual, life insurance, tuition reimbursement, an employee assistance program EAP, a wellbeing program, a fitness room at the corporate office, public transportation reimbursement, and more. You will join a culture that invests in people and empowers success!