We have a unique opportunity for someone to contribute their talents and strengths as a Head of Global Portfolio Marketing- Business Services (Based in US or Canada)
A COMPANY TO BE PROUD OF
At Computershare we invite you to share our vision and commitment to excellence in everything that we do. Our 12,000 people around the globe are entrepreneurial and innovative, serving 16,000 clients and customers with precision and reliability because they count on us to deliver, every time.
Computershare (ASX: CPU) is a global market leader in transfer agency and share registration, employee equity plans, mortgage servicing, proxy solicitation and stakeholder communications. We also specialize in corporate trust, bankruptcy, class action and utility administration, and a range of other diversified financial and governance services.
Founded in 1978, Computershare is renowned for its expertise in high integrity data management, high volume transaction processing and reconciliations, payments and stakeholder engagement. Many of the world’s leading organizations use us to streamline and maximize the value of relationships with their investors, employees, creditors and customers.
Computershare is represented in all major financial markets and has over 12,000 employees worldwide.
DIVERSITY IS A STRENGTH
Across our global team, we see diversity as a source of strength. The more perspectives we have, the better equipped we’ll be to meet the demands of our diverse global customer base. We want every person who joins out team, every customer and every supplier to feel welcome. We are an Equal Opportunity Employer and believe in equality for everyone, regardless of age, national or ethnic origin, sex, gender identity or expression, race, color, religion, disability, sexual orientation, protected veteran status or other characteristics protected be applicable law. That applies throughout our company, around the world with no exceptions, regardless of differences. We will hire, develop, reward, promote and retain people purely on the basis of their talents, commitment, potential and the results they achieve. We will work hard to make sure everyone is included within our organization, removing barriers and obstacles to give everyone an equal opportunity to succeed.
OUR VALUES
Our key values – Certainty, Ingenuity and Advantage – drive everything we do: you can count on us to deliver with precision and reliability, every time. We look beyond today’s problems to find tomorrow’s solutions, focusing on finding new and better way to unlock your competitive edge and help you achieve your business goals.
A ROLE YOU WILL LOVE
This Portfolio Marketing leader is responsible for creating the marketing strategy and overseeing its execution for the portfolio of offerings, including products, services and solutions inside their assigned business unit or segment.
This role reports directly to the Global Business Unit head and oversees or collaborates with regional marketing leaders, the global marketing demand and intelligence centre, sales and commercial operations.
Primary Accountabilities
- Translate the business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture
- Understand target buyer needs, market trends and the competitive landscape
- Owns audience isolation and prioritization
- Owns buyer journey mapping, persona creation and persona enablement
- Partner with leaders across the business to design an aligned set of marketing strategies, tactics and resources that achieve business unit objectives. Owns annual marketing planning for the business
- Provide insight and support to leadership to inform the identification and development of new offerings (products, solutions or services)
- Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building a content architecture in partnership with the content team
- Work with sales enablement to create a plan and oversee marketing contributions to drive sales’ adoption of the portfolio
- Oversee launch planning for new business offerings
- Provide leadership, direction and mentoring to guide direct reports and other marketing staff in its day-to-day activities
- Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
- Own regular marketing performance reviews and identification of action items to improve revenue performance
Measures:
- Revenue target achievement: Production and Impact
- YOY revenue growth
- Increase in MQL’s
- Increase in MQL to SQL conversion
- Increase in SQL to Closed/Won conversion
- Buyer profiles – new and updated
WHAT WE NEED FROM YOU
- Masters degree in Business Administration (MBA) or college/university degree
- Considerable experience of senior management within a dynamic matrix organisation, ideally in both a a B2B marketing environment and a consumer marketing environment.
- Organizational design, development and growth strategies for global marketing organizations
- Extensive expertise in all aspects of go-to-market strategy for products, solutions, industries and services
- Ability to translate quantitative data into actionable recommendations
- Experience of working across differing global markets, and business units
- Strong background in digital marketing channels: CRM, web, social and search
- Understanding of Computershare’s key industries and market segments relevant to the organization
- Ability to adapt approach and style to different Markets as appropriate being sensitive to language and cultural differences.
- Excellent leadership skills with ability to inspire and motivate others at all levels within a highly matrixed environment.
- Strong background in business analytics, measurements and dashboards
- Resilient – ability to overcome obstacles and see through plans
- Formal leadership experience overseeing a marketing budget
- Demonstrated success influencing C-level executives and cross-functional leaders
- Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives
- Critical thinking and capacity for original thought
Dimensions impacted by role:
- Revenue/income
- Budget responsibilities
- Number of direct reports or number of employees the role holder has overall responsibility for
- Approval limits
- Project limits
Key Relationships:
Internal
- Business Unit leadership
- Sales
- Commercial Operations
- Sales Enablement
- Marketing Services, e.g. customer and market Intelligence, content and campaign development, digital marketing
External:
- Agencies and vendors
- Regulatory/legislative bodies
- Relevant benchmarking groups
Operating Environment & Context:
- This role will operate within the global Marketing Shared Services function responsible for activity across the CPU organisation.
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The role holder will be required to work across multiple business units and jurisdictions.
KEY QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Risk& Conduct : (Mandatory Section)
- complete all mandatory, regulatory training and assessments when notified to do so by the company
- act with integrity
- act with due skill, care and diligence
- be open and cooperative with all regulators
- pay due regards to the interests of the customers and treat them fairly
- observe proper standards of market conduct
To learn more, visit us at http://www.computershare.com/mycareer.
Your career is waiting.
Computershare is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, protected veteran status, or other characteristics protected by applicable law.
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