Social Media Manager Intern

PQSports provides premier basketball camps, basketball instruction, and grassroots tournaments designed for the whole player development. We are seeking a Social Media Manager’s intern to support our online marketing efforts. The goal of the social media manager is to convert fans into customers.

Responsibilities:
Social Media Manager will have the following day-to-day activities including:

• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video, written and audio/podcast).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels.
• Analyze key metrics and tweak strategy as needed.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive online marketing strategies that are proven by testing and metrics.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications:

• Marketing degree is welcomed but not required with relevant work experience.
• Possesses knowledge and experience in the tenets of traditional marketing.
• Demonstrates creativity and documented immersion in social media.
• Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains excellent writing and grammatical skills.
• Displays ability to effectively communicate information and ideas in written and video format.
• Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
• Maintains a working knowledge of principles of SEO including keyword research and Google Analytics.