Senior Vice President, e-Commerce

JOB SUMMARY:

American Textile Company is a rapidly growing consumer products company. Our national and store-brand bedding products are sold in traditional and online retailers in the US and a growing list of international markets, and are used by millions of consumers daily. The Senior Vice President of eCommerce develops and leads our eCommerce strategy, has P&L responsibility, and reports to the President and CEO. This role requires a change agent with experience driving transformational eCommerce growth in an omni-channel environment.

PRIMARY RESPONSIBILITIES:

• Develop and execute eCommerce strategy, inclusive of pure play eCommerce sites, bricks & mortar .com sites, and company-owned sites to achieve our aggressive online growth targets
• Deliver online marketing initiatives that drive sales, including segmentation, targeting, media buying, and data analytics that guide investment decision
• Build an industry-leading eCommerce team through planning, hiring, mentoring, and leading internal and external resources
• Develop the annual business plan for eCommerce division, working with Finance, Forecasting, IT, and other business partners to ensure alignment of objectives and resources required
• Manage eCommerce division P&L, develop KPIs (financial, site, customer satisfaction, etc), and communicate these metrics and results to leadership
• Lead cross-functional eCommerce transformation involving finance, tax, forecasting, operations, marketing, customer service, sales, IT, purchasing and others
• Provide thought leadership within the company to evangelize, educate, and implement innovative new practices
• Determine where new processes and systems are needed to accelerate business growth
• Meet with retail partners to build partnerships that promote alignment and growth
• Lead overall digital marketing on company-owned direct-to-consumer (DTC) sites including search, SEO, affiliate, mobile, social, and other tactics as appropriate
• Partner with Marketing, IT, and external agencies to build DTC roadmap and development plan
• Partner with Marketing, Sales, and Product Development in online channel planning, creating differentiation across retailers and developing new products as appropriate

ESSENTIAL QUALIFICATIONS:

• Minimum 7-10 years of experience in a similar eCommerce role with P&L ownership, including revenue and margin growth, and expense management
• Bachelors in Business, Marketing, IT, or related field; MBA preferred
• DTC and Amazon.com experience required
• Excellent written and verbal communication skills for reporting and interacting internally at all levels and with customers
• Extensive digital marketing, eCommerce, and online / traditional merchandising experience required
• Traditional marketing and corporate strategy experience a plus
• Knowledge of ecommerce website platforms including Magento, and experience launching digital experiences including re-platform and redesign