Vice President of Marketing

Company: Planoly
Location: Austin, TX 78704 (South Lamar-South Congress area)

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Planoly is looking for a Vice President of Marketing to join our rapidly growing startup based in Austin, Texas. Working closely with our Co-Founder/CCO/CMO, you will take a leadership role on our marketing team. By executing beautiful design, providing thought-leadership in the social medial landscape and leading a 7-person marketing team that’s passionate about our brand, partners and customers, you will play a key role in driving Planoly’s future success.

What you will do:

  • Take full ownership of Planoly’s marketing strategy and drive initiatives from ideation to execution.
  • Design and develop objectives, goals, strategies and tactics to grow our user base.
  • Take ownership of our full content marketing strategy. This will include enhancing our social media messaging, blog postings and email content, as well as producing in-house videos and podcasts, all in an effort to establish Planoly as the thought-leader in the Social Media Management space.
  • Employ an organic growth mindset to optimize conversion rates and ROI across all channels
  • Use strong analytical skills to help us understand our customer acquisition funnel and turn prospects into customers with a strong conversion rate.
  • Lead the market research efforts that will guide our team towards maintaining our competitive advantage.
  • Work closely with both C-Levels as well as peers to execute our business strategy.
  • Manage the planning and scheduling of our content marketing channels to ensure consistency and complementary messaging.

Who You Are: (Must have skills)

  • Bachelor’s Degree, at a minimum.
  • Atleast 8+ years of relevant, social media industry marketing experience. Preference for software development and startup background.
  • Expertise in Social Media landscape, including depth of technical expertise related to Instagram, Pinterest and other channels.
  • Well versed in team leadership and development, including HR related responsibilities.
  • Dynamic digital marketing expert that can plan at the strategy level and execute at the tactical level that result in noteworthy business growth.
  • Possess strong organization skills, including a keen eye on details.
  • Exceptional verbal and written communication abilities.
  • Ability to juggle multiple projects and team members in a dynamic, fast-paced environment while maintaining focus on key business priorities.


Who is Planoly?

~ We are digital marketing and social media experts. Planoly was built from a Brand and Influencer’s perspective so we understand how to enhance and streamline the workflow of a digital marketer.

~ We’re a startup that is growing super fast and has been profitable since inception.

~ Our headquarter office is located in Austin, Texas.

~ We offer an open work environment where highly motivated team members take full ownership of the products and help steer the company.

~ We are a huge advocate of work-life balance, which is seen in our open vacation and work-from-any-coffee-shops policies.

~ We provide catered lunches, snacks, drinks, regular team outings, and even an in-office trampoline at our Austin office. And yes, we have a ping pong table!


*** This role is not eligible visa sponsorship.***

U.S. Equal Employment Opportunity/Affirmative Action Information
Planoly is proud to be an equal opportunity employer and will consider all qualified individuals seeking employment without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification.

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