Responsible for advocating programmatic practices with internal and external stakeholders; overseeing scalable campaign execution operation and procedures; transferring knowledge, best-in-class and vision for buying approaches, analytics and tracking, and day-to-day management.
Responsibilities
Leadership
Contribute strategic media thinking for new business related needs
Merchandise the department’s efforts internally and externally to raise the group’s profile
Spearhead the development of junior team members (identify strengths/weakness, development of training programs and curriculum)
Enhance and optimize processes to more effectively handle client responsibilities
With Executive Director of Media, establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases
Development and Implementation
Strategically guide the development of media plan recommendations that deliver on the client’s business goals and objectives and be accountable for the plan’s results
Develop a deep understanding of an existing and/or prospective client’s business (e.g., sales, seasonality, target audience, etc.)
Review past efforts to understand role of media types utilized and historical performance as relevant to successfully developing future campaigns
Collaborate across disciplines—account management, strategy, creative and production—to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for our clients
Determine media planning goals and objectives and create a measurement plan framework
Gather and analyze relevant research to strategically inform plan development
Manage the setup and activation of media buying across programmatic media channels for our clients
Reporting and Optimization
Optimize performance across RTB campaigns, working with your team to improve media campaign efficiency and effectiveness
Analyze and report on paid media campaign data and performance
Define and implement measurement and tracking tools
Competencies
Functional/Technical Skills. Has the functional and technical knowledge and skills to do the job at a high level of accomplishment.
Decision Quality. Makes good decisions (without considering how much time it takes) based upon a mixture of analysis, wisdom, experience, and judgment; most of their solutions and suggestions turn out to be correct and accurate when judged over time; sought out by others for advice and solutions.
Innovation Management. Is good at bringing creative ideas of others to market; has good judgment about which creative ideas and suggestions will work; has a sense about managing the creative process of others; can facilitate effective brainstorming; can project how potential ideas may play out in the marketplace.
Problem Solving. Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answers.
Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be both direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.
Drive for Results. Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Professional Skills & Knowledge
Proven track record of executing sophisticated, large scale programmatic CTV/OTT, video, audio, native and display campaigns that drove tangible business outcomes. Ability to collaborate cross-functionally and thrive in a team-oriented fast-paced deadline driven environment. Demonstrated success in large-scale media buying expertise and certification across several biddable platforms, particularly The Trade Desk, DV360, Amazon DSP, and Oath/Verizon.
Experience
15+ years of media experience, including programmatic buying experience. Prior experience with digital ad ops is a plus. Hands on experience with self-service demand side platforms (DSPs) and data management platforms (DMPs). Experience or exposure to databases (SQL, Hive, Spark), with programming for analytics (Python or R), and to cloud computing (AWS, Azure or Google Cloud).
Education & Training
Bachelor’s degree required in statistics, economics, finance, computer science, mathematics or engineering. Graduate degree in a quantitative field preferred.
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