Head of GTM Digital, Americas

Are you a marketing leader that is driven to come up with innovative marketing strategies that creates a transformative message for a global Fortune 500 company? Are you wanting to transform, define and execute a marketing strategy aligned with a global, Fortune 500 diverse group of products and services and custom? Join Western Union as Head of Digital Marketing.

We’re a FinTech that’s using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We’re a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen.

We’ll be looking to you to deliver AMERICAS revenue targets for the digital Money Transfer business, managing the marketing, digital product team, pricing and analytics team, and coordinating with the Customer Relationship Management (CRM) global team.

Your responsibilities will include maintaining relationships with the media and creative agency at regional level, including budget allocation, optimization and KPIs (both digital and ATL investments) across all channels. Managing the Digital Product function across the region to deliver prioritized features and new products for the web and app. Coordinate with the US Global Digital Product. Manage the Marketing function across the region to deliver acquisition and retention targets, including budget management, tracking and reporting. Manage the Digital Pricing function across the region, to maximize revenue per transaction (RPT) and corridor growth. Talent review and team skills and expertise ongoing assessment to align with strategic goals, including coaching and mentoring on digital strategies and media efficiencies and effectiveness.

For such a pivotal role, you’ll ideally have a degree in Economics, with at least 15 years’ experience in Digital functions (preferably marketing) with multinational companies. Demonstrating strong digital analytics skills. Previous experience of lean and agile working methodologies is also desirable.

It’s an exciting time at Western Union. We’re growing as a business and we’re shaping the financial services sector by driving quality, convenience and customer service to new levels of excellence. We’re unleashing our potential. If you’re ready to do the same, apply now.

We’re a company on the move, and we want our people to grow and develop. You’ll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.

Inclusion and diversity are fundamental to our culture and success. Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, color, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status, or any other protected category.