MoPub, a Twitter company, provides flexible monetization solutions for mobile publishers around the globe. Today, publishers and app developers use MoPub’s trusted platform to drive maximum revenue for every ad impression and control their user experience, while DSPs, networks and marketers enjoy access to high quality mobile audiences at maximum scale. We’ve been helping mobile app publishers grow their businesses since 2010. MoPub was acquired by Twitter in 2013.
MoPub is looking for a Global Head of Marketing, to lead a team of talented marketers and product marketers who are growing awareness and adoption of MoPub’s services across the world. The ideal candidate for this role is a creative and thoughtful leader, with a deep understanding of the advertising technology landscape and is ready to roll up their sleeves in a role that demands both strategic and executional excellence. This role requires an experienced cross functional leader who is excited to focus, coach and motivate a team to work in explicit partnership with other business functions; product management, operations, and business development.
What You’ll Do
- Define a long-term global marketing strategy that aligns with product vision, strategic differentiators and customer value proposition.
- Identify key pillars (e.g., brand identity, voice, channel mix) and cascade into product marketing, content marketing, event marketing and digital market strategy.
- Establish metrics and measures that allow ongoing calibration of cross-channel marketing effectiveness.
- Lead, coach and retain a team of both business & product marketers (PMM, Content, Digital and Events) to develop and promote the MoPub business globally.
- Work cross-functionally with multiple teams, including Product Management, Business Development, Corporate Communications and Legal to create supporting marketing and product marketing programs.
- Use commercial and product strategies to inform plans and prioritization of team’s focus areas
- Translate complex product concepts and business needs into simple, and impactful product communications that resonate with core customers
- Guide the creation of and execute annual and quarterly business & product marketing plans in partnership with cross functional partners
- Lead team in understanding and considering competitive landscape and target markets in marketing strategies and messaging
- Serve as a cultural ambassador by developing and implementing an internal communications strategy in partnership with your MoPub leadership peers.
- Create and execute internal marketing communication programs; ensuring the broader organization stays informed of company wide efforts and initiatives.
What We’re Looking For
- 12+ years of demonstrated career progression and strong performance as a senior leader.
- Experience developing and executing B2B marketing initiatives with measurable results
- Experience telling complex product stories in a simple yet compelling way
- Deep knowledge of advertising technologies; programmatic, user acquisition, or and monetization platforms a plus
- Inspiring leader who motivates and builds long lasting relationships.
- Ability to work effectively in a truly cross functional role
- Ability to set vision and to evangelize it effectively across all levels of the organization.
- Effective communicator across cultures, teams and levels.
- Experienced manager – having developed and retained top talent
- Execution, prioritization and problem solving skills that are second to none; resourcefulness, attention to detail, and comfort operating with ambiguity
- Willingness and flexibility to travel up to 25% of the time
We are committed to an inclusive and diverse Twitter. Twitter is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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