Head of Marketing

Head of Marketing
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WurkNow team is growing rapidly! Our vision of redefining the work experience of blue-collar workers and staffing agencies with our groundbreaking technology is coming to fruition. Our mobile-centric and bilingual workforce platform empowers the staffing industry to collaboratively manage their work experience from onboarding to compliance. A true end-to-end staffing solution. We are currently seeking a creative and strategic Head of Marketing to join our team.
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What is a WurkNow Head of Marketing:
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We are looking for a Head of Marketing who will lead all our marketing initiatives such as:

– Successfully create and deliver strategic marketing plans in line with business growth requirements.

– Drive online and offline communication initiatives and brand amplification for our market.

– Designing and overseeing implementation of a digital media strategy across WurkNow’s corporate and social media channels, ensuring it aligns with our vision, voice, brand, and maximize engagement.

– Ultimately, you will be forming a Marketing team that will promote brand awareness in the marketplace and firmly establish WurkNow as the leader in staffing solutions.
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Primary Responsibilities:

• Develop brand message to establish strong and consistent recognition across all channels and marketing efforts (events, email campaigns, web pages, promotional material, and advertising)

• Develop strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative)

• Build a marketing team to execute the strategy.

• Create a public relations plan

• Prepare and manage monthly, quarterly and annual budgets for the Marketing department

• Set, monitor and report on team goals

• Analyze consumer behavior and determine customer personas

• Identify opportunities to reach new market segments and expand market share

• Craft quarterly and annual hiring plans

• Monitor competition (acquisitions, pricing changes and new products and features)

• Coordinate sales and marketing efforts to boost brand awareness

• Participate in the quarterly and annual planning of company objectives

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Required Skills and Experience:

• Minimum 7-10 yrs in similar position

• Experienced in marketing software (SaaS, B2B and B2C markets)

• Able to work in a fast-paced environment

• Hands-on and willing to roll up their sleeves and execute the plan

• Keen eye for visual design aesthetic.

• Team building experience

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Perks:

We advocate for continuous learning, flexible work and offer competitive benefits to our team members, including:

• Competitive Pay

• Flexible Schedule

• Comprehensive Medical and Dental Plans

• Employer Life Insurance Coverage

• Paid Time Off and Paid Holidays

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Who We Are:

WurkNow is the only mobile-centric Industrial Workforce platform that creates trust and compliance using blockchain technology. Founded in 2017 and headquartered in Southern California, the WurkNow team consists of staffing and technology industry experts who are also driven, accomplished, and energetic. Most importantly, our team is a group who thrives collectively, in and out of the workplace.
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Job Type: Full-time

Experience:

• relevant: 5 years (Required)

Work Location:

• Multiple locations

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off
• Flexible schedule
• Professional development assistance
• Tuition reimbursement

This Company Describes Its Culture as:

• Innovative — innovative and risk-taking
• People-oriented — supportive and fairness-focused
• Team-oriented — cooperative and collaborative

Schedule:

• Monday to Friday