Vice President of Marketing

Vice President of Marketing
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Joy Organics is a world-class brand and omnichannel marketer. Based in our HQ in Fort Collins, CO, and working alongside our CMO, the VP of Marketing will be managing the digital marketing team, retail marketing team and leading our digital and retail marketing strategies. This person oversees our retail marketing and e-commerce marketing channels, has full funnel oversight and will help drive top-line revenue in our omnichannel business. Strong leadership skills, deep understanding of the CPG industry, and hunger to win are crucial in this position. Having an interest in the Health and Wellness industry and lifestyle, products, services, etc., is definitely important too.

Perks & Play at Joy Organics…
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• Group medical, dental, vision, life insurance
• Accrued PTO and Paid Holidays
• Two paid volunteer PTO days annually
• $150 worth of free product every month
• Limitless 50% off coupon to use on yourself and immediate family
• Limitless 25% off coupon to give out to your friends and extended family
• After 90 days and a positive review, you will receive a spa or gym membership
• Free coffee, food and other fun stuff around the office
• Paid company parties, events, and tours
• Company paid-for computer and needed accessories
• Relocation package negotiable

Reports to: Chief Marketing Officer

Success Requirements…

Candidate qualifications:

• 8+ years of experience in marketing management required
• Profound track record of scaling up marketing of CPG companies
• Deep understanding of food/beverage or supplement industry in omnichannel landscape
• In-depth knowledge of current communication disciplines including content marketing, podcasts, micro-influencers, mobile marketing, and social media
• Proven track record of verbal and written communication skills with internal and external stakeholders
• Strong hands-on day to day people management ability
• Have an entrepreneurial spirit and crave a high-growth, fast-paced environment
• Must work out of our Fort Collins, Colorado headquarters

Education:

• Bachelor’s degree in Business, Marketing, Analytics or other applicable emphasis. MBA preferred

How You Will Contribute to Our Mission…

• Establishing and overseeing growth marketing strategy for an omnichannel CPG company
• Leading nationwide brand awareness building to grow sales in key retailers
• Managing advertising budgets profitably
• Coaching and building team of direct reports
• Overseeing brand marketing to ensure all customer touchpoints are consistently representing the Joy Organics brand
• Driving new product launches and providing insights for product innovation
• Advising the executive team by providing insights and regular reporting on marketing performance and setting expectations for short and long term improvements
• Monitoring category trends and uncover consumer insights to drive new customer opportunities and build loyalty
• Soliciting, managing, and optimizing external agencies and vendors
• Identifying, recruiting, and building world-class creative marketing teams

Who We Are:

Based in Fort Collins, Colorado, Joy Organics is a family-owned company with a vision is to bring natural, effective, healing to the world through a variety of premium broad-spectrum CBD products. We are on a mission to bring our Joy Organics brand to national retailers in Grocery, Drug, Mass, Specialty, Club, Natural Products, and Retail Channels throughout the USA.

• We are a young, dynamic company with a collaborative, fast-paced spirit!
• We believe in and support our team members by encouraging their ideas, input, and talents to be the very best place to work. (Watch out Google!)
• We work together to be the number one source for the latest science-backed CBD facts, detailing its many benefits and optimal products for each customer’s specific needs.
• We deliver first-class customer service in all of our departments, all of the time.

*YOU MUST SUBMIT ALL REQUIRED APPLICATION MATERIALS TO BE CONSIDERED FOR THIS POSITION.

(Please do not call or drop off documents at the store)

Required online documents for application:
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• Online application form – found here: https://bit.ly/2RWvZ8j
• Resume – submit through Indeed
• Cover letter – submit through Indeed
• Indeed skills assessment
• Link to examples of your work*

Job Type: Full-time

Experience:

• relevant: 8 years (Preferred)

Education:

• Master’s (Preferred)

Location:

• Fort Collins, CO (Required)

Work authorization:

• United States (Preferred)

Application Question:

• What is the most successful campaign you have led?