Vice President of Marketing

Blue Bell, Pennsylvania based Anexinet is a leading technology consultancy and value-added reseller (VAR), helping clients provide a Complete Digital Experience for employees, customers, and end users. Anexinet customers benefit from our holistic approach—from engaging front-end interactions to dependable back-end solutions, all informed by data-driven insights. Because truly great digital experiences rely on the smooth operation of all interconnected elements: beautiful front-end applications, modern distributed architecture, private/public cloud, Dev/Ops and Agile/SAFE processes, and data-driven insights. We call this the Complete Digital Experience. Selected as a Best Place to Work by the Philadelphia Business Journal for the past nine years, we are seeking a talented Vice president of Marketing to join our leadership team.

The Vice President of Marketing reports to Anexinet’s Chief Executive Officer and will lead all aspects of the company’s Marketing activities, from strategy to execution. The current Marketing team includes a team of six who will report to the Vice President of Marketing.

Responsibilities:

• Oversee development of strategic messaging and branding of the organization
• Responsible for identifying and promoting differentiation of the company’s value-added reseller business along with its services solutions/offerings business
• Driving all external messaging, social media footprint, customer & industry awareness
• Lead the content marketing, product marketing, industry marketing, web marketing, field marketing, marketing communications and corporate marketing functions globally
• Support sales teams in their efforts to execute on their business, revenue and growth objectives by delivering content, marketing materials, sales tools and other resources.
• Generate highly qualified inbound and outbound lead programs for the sales team
• Develop, cultivate, manage and improve relationships with industry thought leaders, press and editors.
• Working with third party partners to grow manufacturing development fund programs
• Improve Anexinet executive presence at industry events, etc.
• Support Anexinet’s ongoing activities to preserve and enhance its reputation as a thought leader

A demonstrable proven track record with the following:

• Promoting a technology focused company’s brand, image, messaging, social media footprint – technology experience should include both information technology services and VAR background
• Strategically, creatively positioning a product(s) and/or services offering in the market as an industry leader
• Creating measurable differentiation for a company’s offerings
• Proven experience in formulating and operationalizing lead generation for sales
• Securing oneself or other company executives as keynotes, presenter, panelists at industry tradeshows and conferences
• Demonstratable experience of supporting increasing market share, consistent revenue growth, and expanding share of customer spend
• Supporting, partnering with sales team on lead generation, sales enablement, training and content which produces repeatable/predictable revenue
• Developing, cultivating, managing relationships with industry thought leaders, press and editors
• Ability to track and provide metrics relative to programs and results

Should also have:

• Experience operating as the Marketing leader with a company that has scaled rapidly through acquisitions
• A proven track record of developing and positioning company and its offerings strategically

• Inherited, then transformed a team versus building it organically
• High moral character, ethics, integrity
• A willingness to openly debate, be transparent & candid, and check his/her ego at the door
• An executive presence, with excellent communication (verbal & written) skills
• A sense of humor

Education:

• Education: BS equivalent, MS or MBA is preferred

Interested and qualified candidates should send a resume to Mike Campo, Vice President of Human Resources and Talent Acquisition to mcampo@anexinet.com.