Vice President, Allure/GQ Membership Products

Company: Conde Nast
Location: New York, NY 10048

Apply

Allure is the beauty expert, an insiders’ guide to a woman’s total image, with a print audience of 6.2 million and an average monthly online audience of 4.3 million. Allure’s mission is to investigate and celebrate beauty and fashion with objectivity and candor and to examine appearance in a larger cultural context. Through its journalistic approach and high aesthetic standards, Allure delivers content with credentials, which yields unwavering consumer trust.

Job Description

Conde Nast is seeking an individual to lead the consumer revenue growth strategy for Allure Beauty Box , a monthly beauty products membership, and GQ Best Stuff, a quarterly grooming and lifestyle box membership. This pivotal position will have broad oversight and responsibility for strategy, operations, financials and manage all aspects of the business.

The VP will report to the EVP, Consumer Revenue and manage a team responsible for customer-driven business strategy and results including product procurement, marketing and brand development, customer experience and insights, operations, and partner brand relationship management. Specific responsibilities include:

  • Develop overall brand and business strategy, focusing on membership, revenue and ARPU growth.
  • Management of product procurement team, including consumer product strategy, procurement strategies, and business development.
  • Oversight of customer acquisition and CRM functions, including full funnel marketing strategy across owned and paid channels; management and development of customer experience team.
  • Directing brand and customer research and insights team to significantly deepen our understanding of consumer wants and needs, and to position Allure Beauty Box and GQ Best Stuff effectively to both consumers and brand partners.
  • Partnering with the editorial teams at Allure and GQ to leverage and create content to enhance consumer engagement with Allure Beauty Box and GQ Best Stuff through owned channels (websites, YouTube channels, social channels).
  • Partnering with the media sales team at Allure, GQ and the CondĂŠ Nast Style division to drive sponsorship revenue and support and develop partner relationships.
  • Management of operations team with the collective goal of ensuring customer satisfaction.

We seek an individual with an entrepreneurial spirit who is a seasoned operator with a hands on approach, who is equally comfortable with high level strategic development. This role oversees a committed, skilled and energetic marketing, procurement and operations teams, and must be an effective, multi-functional team builder able to collaborate with editorial, media sales, data, analytics and product/engineering teams.

The candidate must have a keen ability and enjoyment of modern, data-driven ROI marketing with a proven track record of revenue and profit growth, and operational business management success. A background in merchandising and the beauty industry/retail marketplace is a plus – as is experience in subscription/membership marketing.

What happens next?

If you are interested in this opportunity, please apply below and we will review your application as soon as possible. Please note that due to the high level of applications we receive, it is not always possible for us to respond to each applicant in person. Should your profile fit this open position we will contact you within approximately 4 weeks. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

C ondĂŠ Nas t is an equal opportunity workplace.

Duties and responsibilities may be adjusted based on years of experience.

Salary is also commensurate with experience.