Head of Growth Marketing

Category: Growth Marketing
Status: Full Time
Location: Chicago, IL or Madison, WI
Position: Head of Growth Marketing
Salary Range: $100,000 – $130,000
Start: November 2019

Join the Mobile Future with TheoremReach

TheoremReach is the leading survey monetization company in the digital space. We are a profitable, boot-strapped team of innovators based in Madison, Wisconsin, with a satellite office in Chicago, Illinois. We provide user insight and monetization services for app developers and website owners by offering market research surveys for their users to take. Market researchers rely on us to provide an audience of users to take surveys; app developers and website owners rely on us to monetize their users with these surveys, and users depend on us to get free virtual currency in their favorite apps and games.

Our mission is to make every voice matter and we aim to delight users with a rewarding survey experience. We believe in constant, iterative innovation – constantly dreaming, testing, optimizing, and launching new concepts and products to push the boundaries of both the digital media and research industries. The core values that drive us are creativity, accountability, an analytical mindset, and a focus on the user.

Opportunity: Head of Growth Marketing

Description and Responsibilities:
We are looking for an experienced growth marketer to join our team in Madison, WI, or Chicago, IL to scale our app and website publisher partnerships and own the supply funnel responsible for audience growth. In this position, you will be responsible for the creation and execution of the growth strategy for our primary product as well as additional products that we introduce to market. Automation, rapid experiments, and analytics will be keys to success in this position.

You will be responsible for the following growth activities:

• Create, manage, and measure multiple marketing strategies and tactics
• Create and implement strategies in order to optimize “pirate metrics”
• Manage, measure, and prioritize partner/vendor outreach & collaboration, including but not limited to blog strategy, video, podcasts, and other media collateral and partnerships
• Manage cold email outreach campaigns
• Own reporting and monitoring of KPIs and presenting to the leadership team, identify areas for improvement and execute upon those ideas
• Create and manage website content and other marketing properties to drive leads
• Create and test new strategies to spark growth while automating and iterating on existing successful strategies

• Manage digital advertising budget if necessary
• Design, implement, and measure analytics across digital channels
• Manage, test, and implement list segmentation to refine target audiences
• Design growth experiments, determine what success is, and implement any winners

Requirements:

• 5+ years working in a growth marketing role focused on automation, lead generation, and communications strategy with proven, measurable results
• Experience with marketing funnels and sales cycles
• Experience with email marketing, lead nurturing, marketing automation, and analytics
• Ability to work independently as well as within a team setting
• Self-starter capable of delivering results in a lean start-up environment
• Proven marketer with a proven track record of company growth
• Understanding and experience in CRO strategy
• Experience with A/B testing of marketing materials
• Experience analyzing data and deriving learnings
• Familiarity with front-end development and ability to create, modify, or delegate design requirements of landing pages and collateral including but not limited to emails, website, newsletter, and blog

We offer a market-leading benefits package including profit sharing, full coverage of health, dental, and vision insurance, 401k retirement benefits, unlimited vacation policy, computer hardware, software, and peripherals,

TheoremReach is an equal opportunity employer. TheoremReach does not discriminate on the basis of sex, race, ethnicity, color, age, sexual orientation, gender (including identity and expression), disability (mental or physical), religion, national origin, citizenship, marital status, military or veteran status, or any other protected classification protected by applicable law; we will provide reasonable accommodations for qualified individuals with disabilities, and pursuant to applicable fair chance ordinances, we will consider for employment qualified applicants with arrest and conviction records.

For more information, please visit http://www.theoremreach.com.

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