Head of Digital Marketing Strategy (US)

About TD Bank, America’s Most Convenient Bank®

TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit http://www.tdbank.com. Find TD Bank on Facebook at http://www.facebook.com/TDBank and on Twitter at http://www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit http://www.td.com.

The Head of Digital Marketing Strategy is responsible for the execution/delivery, optimization and performance of all US digital marketing
programs, across paid, owned and earned channels. The incumbent will provide thought leadership and own the winning channel strategies
and best practices for all digital marketing channels, US Banking products and services.

Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee
performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
Builds TD’s digital marketing ecosystem to enable a personalized 1:1 experience and accelerate growth across all digital
platforms
Establishes Leadership in all digital marketing channels across paid, owned and earned, driving competitive advantage for TD.
Responsible to ensure all go-to-market programs in each digital marketing channel are leveraging best-practices for the brand
and each LOB
Elevates TD’s digital marketing IQ to drive innovation and best-in-class practices
Evolves ways of working, leveraging collaborative cross-functional processes, such as agile
Responsible for the execution/delivery, optimization and performance of all US marketing communications at a 1:1 level, across
paid, owned and earned channels, including: Search (paid/organic), digital advertising (display, programmatic, OLV, etc.),
social media (paid/organic), onsite (content, digital ads, targeted and personalized messages), push messaging (e-mail, OBTM,
mail, SMS, notifications, etc.), offline media (TV/Radio, etc.), and digital media strategies including content for TD digital
properties
Responsible to ensure the team is leveraging TD’s best practices for measurement, targeting/personalization and testing/optimization and that these methods are utilized to deliver maximum ROI
Owns the digital marketing strategy development and execution across LOBs and Customer Marketing
Provides input into LOBs and Customer Marketing business strategy and planning functions

Provides input into customer strategy, segmentation, analytics, consumer research
Ensures compliance with RDM process and governance control requirements
Manages agency relationships for performance media spend
Hires and develops marketing talent that are enterprise assets for the organization

Bachelor’s Degree or the equivalent combination of education and work experience required; MBA preferred
10+ years in Digital Marketing, with proven execution, delivery, optimization and performance of all digital marketing programs
supported
Demonstrated ability to lead the delivery and optimization of all digital customer communications, nurturing the customer
through a unique and personalized journey at every interaction across paid, owned and earned digital marketing channels
Ability to ensure all go-to-market programs in each digital marketing channel are leveraging best practices
In-depth knowledge of Digital marketing strategies and a demonstrated ability to apply them
Demonstrated business acumen – understanding business from the ground-up and the key levers that will deliver superior
results
History of making an impact, developing and executing on strategies and delivering superior results in both the short and long
term
Proven leadership – both the ability to effectively work in teams across an organization with multiple stakeholders and to
influence and align others
Management experience at a senior level
Excellent project and vendor management skills with proven ability to lead engagement with agencies, vendors and key internal
partners to deliver best-in-class digital marketing programs
Ability to effectively partner with Integrated Marketing Planning, the business and channel to deliver on sales goals and digital sales
Ability to evolve ways of working, leveraging collaborative cross-functional processes, such as agile
Demonstrated knowledge of financial industry public relations/marketing techniques
Proven verbal and written communication skills, specifically public speaking
Proven organizational, interpersonal and negotiating skills
Knowledge of the advertising and media process