Social Media Director

TONI&GUY is looking for an expert Social Media Director who will plan, develop and execute all social media strategy throughout the organization. The Social Media Director will manage a variety of social media platforms. The Social Media Director will deliver cohesive, disruptive and consumer/trade first strategies to develop digital content, video, organic posts and paid social advertising utilizing all channels to inspire conversation, new audience and drive engagement and traffic. In addition to writing weekly editorial blogs. The position will report to the Director of Marketing & Communications.

RESPONSIBILITIES:

· Lead social media campaigns and day-to-day activities

· Monitor and maintain the brand’s social profiles

· Respond to comments on social media platforms in a timely manner while maintaining brand voice

· Create content calendars for salons, academies & USA pages

· Create social media posts for company owned TONI&GUY accounts (Academies, Salons & USA pages)

· Write copy, track, and provide reports on social media progress, trends, and competition.

· Help analyze current campaigns and create new ideas

· Write 2-3 weekly blogs on an ongoing basis for website

· Help manage & track Yelp & Glassdoor with Operations team

· Photograph events and create original content for TONI&GUY social media platforms and blog

DESIRED QUALITIES:

· A passion for social media marketing and the beauty industry

· An understanding of different social media platforms and how they can be used to tell a brand story

· Ability to lead with influence and communicate with all levels of management

· Strong verbal and written communication skills

· Excellent attention to detail and multi-tasking skills

· Exemplary spelling and grammar

· The ability to forecast fashion and beauty trends

· Team player with a professional and positive demeanor

Job Type: Full-time

Salary: $70,000.00 to $75,000.00 /year