Manager, Marketing

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Company: CHI Saint Joseph Health
Location: Lexington, KY 40508 (Central Downtown area)

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Full Time, Day, Marketing, Saint Joseph Hospital
Job Summary / Purpose
The Marketing Manager is responsible for developing annual marketing plans for specific facilities, service line and physician practices that include quantifiable goals, strategy, action plans and advertising budgets. The Marketing Manager oversees advertising campaigns and maintains a thorough understanding of and acts as the corporate brand champion for CHI Saint Joseph Health and its Central and Eastern Kentucky Market hospitals, including Saint Joseph Berea, Saint Joseph East, Saint Joseph Hospital, Saint Joseph London, Saint Joseph Mount Sterling, Women’s Hospital Saint Joseph East, and Flaget Memorial Hospital.

Essential Key Job Responsibilities

1. Prepare and implement long- and short-term marketing plans, strategies and advertising budgets for the Central and Eastern Kentucky Market facilities and service lines.

2. Coordinate production and distribution of collateral materials, including information gathering, writing, printing and application of CHI Saint Joseph Health brand standards.

3. Coordinate process flow for design projects and interface with ad agency, graphic designers, etc.

4. Ongoing project management and oversight of advertising campaigns, including digital

5. Special events coordination

6. Other duties as assigned.

Minimum Qualifications

Required Education for Staff Job Levels
A Bachelor’s Degree in marketing, communications, public relations or a related field required.

Required Minimum Knowledge, Skills and Abilities
At least five years of progressive experience, preferably in corporate, agency or not-for-profit environments. Varied marketing experience (advertising, brand management, marketing plan development, consumer research, market planning) along with a working knowledge of corporate communications, public relations/community sponsorship, media relations and digital media

Additional Information
  • Requisition ID: 2019-R0256224
  • Schedule: Full-time
  • Shift: Day Job
  • Market: CHI Saint Joseph Health